BMW Group Thailand has announced the appointment of Preecha Ninatkiattikul as general manager of Mini Thailand.
Jatupon Puttaviboon, former Mini general manager, became general manager for Dealer Development at BMW Group Thailand on August 1.
With more than seven years at Mini, Preecha returns to lead Mini Thailand from Mini Asia in Singapore, where as head of Mini he spent five years overseeing the expansion of businesses in importer markets in Asia and Oceania – Singapore, Indonesia, Philippines, New Caledonia, Tahiti, Brunei, Vietnam and Sri Lanka.
During Preecha’s tenure in Singapore, Mini sales in the region jumped from just 300 in 2009 to more than 1,000 in 2013.
“BMW Group Thailand is proud to welcome Khun Preecha home to Mini Thailand after five years in Singapore,” BMW Group Thailand president Matthias Pfalz said. “At the same time, we are extremely pleased to have Khun Jatupon take over Dealer Development from August 1, 2014. Both gentlemen will further develop our strategic business growth in the years to come.”
As general manager of Mini Thailand, Preecha is responsible for overall management and development of the Mini marketing and sales portfolio, including brand management, planning, sales, product planning, and marketing communications for both imported Minis and the locally assembled Countryman in Thailand. He will work closely with the Mini authorised dealer network to ensure that customer service “consistently exceeds expectations”, as well as “promote the Mini lifestyle”.
In his new role, Jatupon will oversee the management and development of the BMW Group Thailand dealer network planning, including new dealerships, dealer network strategy, investment planning and implementation. He will also supervise the training and qualification team on dealer training and planning.
Both Preecha and Jatupon will “work to demonstrate BMW Group Thailand’s continuous commitment to increase business as well as customer satisfaction for the sustainable growth of the company”.