Chevrolet offers warranty promotion to regain customer confidence
May 16, 2014 00:00 By The Nation
Chevrolet is offering the "country's first ever warranty plan" of six years or 140,000km of protection, roadside assistance and free labour for vehicle maintenance. However, the deal lasts only till the end of this month as it is a sales promotion rather
With the automobile market witnessing a heavy decline in the beginning of the year, companies are struggling to keep sales rolling. During the first quarter of this year, Thai auto sales plunged by 46 per cent compared to the same period last year.
“After talking to auto experts, bankers and those in the industry, we think that auto sales in Thailand will not reach the expected 1.2 million vehicles and will finish the year at below 1 million,” revealed Chevrolet Sales Thailand president Marcos Purty.
Purty, who was recently appointed to his post after Martin Apfel resigned last year, arrived in Thailand two months ago.
Although new vehicles like the Colorado pickup and the Trailblazer PPV had significantly boosted the Chevrolet brand when it was launched late last year, the company was hit by reliability problems, particularly with the automatic gearbox of its Cruze sedan. While technical upgrades were introduced to the gearbox in later generations, a large number of customers were disappointed at the slow response of Chevrolet’s management in dealing with the problem, which led to several protests by frustrated customers at the company headquarters.
This month’s warranty promotion is seen by many as a way to help Chevrolet regain customer confidence.
Similar programmes have been offered before, such as in Australia, Purty said.
“There is added cost for this offer, but in the long run it is cheaper to do something like this because customer loyalty increases, which is the momentum we expect from this programme,” he said.
“While car owners keep their vehicles for an average of five years, the programme will offer worry-free driving for as long as they own their cars. And if the car is sold before the warranty expires, it is transferable to the new owner,” Purty added.