Chevrolet upbeat on Thai market after record sales elsewhere
January 17, 2014 00:00 By The Nation
Chevrolet is moving into 2014 with a positive outlook, renewed competitiveness and continued resolve to sustain growth in the Thai market, with quality products supported by reinforced customer service, said Jim DeLuca, General Motors' vice president of m
He said Chevrolet sold 82,884 vehicles across Southeast Asia last year, including record-breaking sales in Indonesia, the Philippines and Laos. Chevrolet and its dealer network are beginning this new year with a renewed line-up including the recently updated Colorado and Trailblazer.
In Thailand, Chevrolet sold 56,389 vehicles last year, achieving 97 per cent of its sales objectives.
In Indonesia, 14,975 units were sold, up 183 per cent; the Philippines saw 4,926 sales, up 54 per cent; and in Laos 1,008 units were sold, up 52 per cent.
Indonesia’s record year was led by the Chevrolet Spin compact multipurpose vehicle, or minivan, launched in early 2013, securing a third-in-segment (entry MPV) in J D Power’s Asia-Pacific 2013 Indonesia Initial Quality Study.
The successful performance in the Philippines was led by the Chevrolet Trailblazer sport-utility vehicle. The Philippines closed the year with the highest-ever monthly sales, its dealers selling 516 Chevrolet vehicles last month.
Laos also joined the ranks of new emerging markets with the highest-ever sales year. Chevrolet has also established distribution in other emerging markets in the region including Cambodia and, most recently, Myanmar.
Gustavo Colossi, GM Southeast Asia operations vice president for vehicle sales, service and marketing, said sales results in Thailand were a remarkable achievement considering the challenges and shifts in the market and in the economy. The company’s confidence in this important market remains strong, he said.
General Motors Thailand achieved important production milestones in 2013. The GM power-train facility in Rayong exceeded 100,000 engine builds since its opening in 2011.
“We have created a strong momentum in 2013,” DeLuca said. “In addition to robust sales, our plan is also to grow our brand and product footprint across the region. Chevrolet has expanded into new markets, while continuing to strengthen our growth in existing markets.