November 16, 2012 00:00 By The Nation 3,011 Viewed
Since resuming full production at its Ayutthaya manufacturing plant in April 2012, Japanese auto-maker Honda has made a dashing come-back to achieve record sales in Thailand. Honda, which launched nine new models in the past seven months, sold 21,265 vehi
This represents an increase of 14 per cent over the 18,614 vehicles sold in September, setting the highest-ever monthly sales record in the company’s history. Accumulated sales from January to October this year were 127,709 vehicles, exceeding Honda’s previous annual sales record of 114,056 in 2010.
Honda was also the sales leader in October in Thailand’s passenger car market led by the new CR-V.
“By early 2012, the flood had disrupted our production for a number of months,” said Honda Automobile (Thailand) executive vice president Pitak Pruittisarikorn. “However, we were able to resume production rapidly and returned stronger, thanks to our employees’ contributions and great support from our customers, business partners and the government. We have launched the largest-ever number of new models since then, which has helped Honda to achieve several new sales records on a continual basis. We believe that accumulated sales will exceed our target of 170,000 vehicles by the end of the year, which will be Honda’s largest-ever accumulated sales for an entire year.”
Honda is all set to launch its 10th new model for the year – the Brio Amaza sedan – in Bangkok on November 23.