September 19, 2012 00:00 By The Nation 4,354 Viewed
Honda has launched a minor change version of the Indonesian-built Freed, which is priced at Bt839,000 for the SE and Bt949,000 for the EL.
Sales for the new Freed are expected to reach 12,000 within one year.
As Honda resumed its Thailand operations in April and has now fully recovered its strong position, the company has been continuously implementing marketing programmes including a series of new model launches: Civic, Jazz Hybrid, City CNG, and now the new Freed.
Although the navigation system is not included in the equipment list in order to bring down the price to below Bt1 million (the Freed does not qualify for the First Car Buyer programme since it is assembled overseas), Honda has made the automatic sliding doors standard equipment in both models.
The Freed comes with a DVD player with a 10-inch LCD screen for the rear seating area, plus audio system controls on the steering wheel and connection via Bluetooth (EL model) to fulfill happiness for all lifestyles. The left- and right-side power sliding doors mark a unique feature of the Honda Freed which helps strengthen its position in the Thai multipurpose utility vehicle (MUV) segment.
“In Thailand , the latest insights into urban lifestyles show a growing demand for MUVs, the vehicle that can serve their multi-faceted lifestyles. Working people have daily activities at home and at their jobs, social gatherings with families and friends, as well as running their businesses. This is why Honda sees the market potential and is driving the compact MUV trend by bringing the Freed into the Thai market. We see the growing trend and demand for MUVs here in Thailand,” Honda Automobile (Thailand) executive vice president Pitak Pruittisarikorn said.
The Honda Freed, a multipurpose utility vehicle, made its debut in Japan in May 2008. Within a year, Honda Freed sales reached more than 77,000, and it also won the “Best Value Performance” category in the Japan Car of the Year Award for 2008-2009. Honda began importing the Freed to Thailand in late 2009, and 11,400 were sold from January 2010 through to July 2012.