Central Pattana (CPN), the operator of Central shopping malls, launches the summer campaign to boost spending.
“We expect to boost traffic by 10-15 per cent and sale of fashion brands by 20 per cent during the campaign period,” said Nattakit Tangpoonsinthana, executive vice president for Marketing at CPN.
With business partners and retail shops, the company will pour over Bt50 million in the “CPN Summer Now 2014” campaign. From March 20 to April 30, shoppers at 24 shopping malls nationwide are entitled to cash vouchers for spending over Bt5,000.
It will also host fashion shows at seven major shopping malls.