February 02, 2014 00:00 By The Nation 2,269 Viewed
Through the Chevrolet "One-World Futbol" initiative, the first tier of its three-tier CSR campaign, Chevrolet is delivering 5,000 virtually indestructible footballs to disadvantaged youth across Myanmar over a six-month period.
Calling this a part of its unique entry strategy in its newest market, the US company and its partners will also promote education and training in the country. Chevrolet and its partners will donate engines and technical parts to mechanical training colleges in Myanmar to provide practical hands-on training using up-to-date technologies.
This is on top of the delivery of two Chevrolet vehicles to a selected non-governmental organisation for a period of six months to help it expand its delivery of services to more people over a larger geographic area.
“CSR activities allow us to help empower individuals and communities in ways beyond what our vehicles do,” said Akshay Jaising, Chevrolet sales director for Export and Southeast Asia Distributor Operations. “They are also in line with Chevrolet’s philosophy of giving back where we do business.”
Recently, Chevrolet appointed Pacific Alpine Myanmar as its exclusive distributor in the country. The local company plan to establish a distribution network that will begin selling a growing range of Chevrolet vehicles this month.