MICHELIN AND the Tourism Authority of Thailand (TAT) officially announced yesterday their partnership for a Bangkok edition of the Michelin Guide, the world’s most recognised hotel and restaurant reference guide.
The selections for the Michelin Guide Bangkok 2018 will be revealed in the second half of this year. The guide will allow locals, tourists and business travellers to discover the restaurants recommended by the Michelin Guide whatever their budget, tastes, and appetite.
Scheduled for launch at the end of 2017 in a bilingual edition (Thai and English), the Michelin Guide Bangkok will be available in both print and digital versions.
The Michelin Guide Bangkok will make Thailand the second country in Southeast Asia and the sixth in Asia to have its own Michelin Guide.
Claire Dorland-Clauzel, a member of the Michelin Group executive committee, said the group was particularly pleased with the launch of this 29th Michelin Guide. “Just one year after Singapore, Shanghai and Seoul, Bangkok marks a new milestone in our strategy to deploy the Michelin Guide in Asia.”
Lionel Dantiacq, president and managing director for East Asia and Australia of the Michelin Group, said this partnership showed the French company’s dedication and love for Thailand, in which it has been operating with success and pride for more than 25 years, and now employing around 7,000 people nationwide.
“Bangkok stands out as one of the culinary capitals of the world, with amazing cuisines from various types of dining establishments – be it fine-dining restaurants, trendy eateries, and street food hawkers. Our Michelin inspectors are eager to discover the city’s culinary treasures, and excited to lend our long-standing credibility to Bangkok’s dining scene,” Dantiacq said.
The partnership between Michelin and TAT is expected to lay a strong foundation to hype up Bangkok on a global scale through the prestigious Michelin Guide as an international gastronomic destination.
TAT governor Yuthasak Supasorn said the Michelin Guide served as an influential gastronomic reference for many people around the world.
“Therefore, we are confident that this partnership between Michelin and TAT will significantly benefit Thailand’s tourism industry at many levels – that is, to attract more high-profile tourists and to help increase their food spending per head – thus boosting the business of local restaurants, and to contribute substantially to Thailand’s overall economic development,” he said.
Yuthasak added that by attempting to meet the Michelin Guide’s highly respected rating system, local restaurants would keep raising their standards of excellence in quality and service.
Tourism and Sports Minister Kobkarn Wattanavrangkul said Bangkok was a city of many attractions ranging from history and beautiful culture to its cuisine.
She said the TAT-Michelin collaboration would be instrumental in raising people’s perceptions worldwide of Thai cuisine and its value, while the tourism industry as a whole would benefit from more spending.
“That will positively affect the country’s agricultural sector and economic communities,” she said.
Kobkarn expressed confidence that the Michelin Guide would help tourists across the world be attracted by Thai cuisine. She also hopes that in the future the guide will be expanded to include other parts of the country outside Bangkok.