Thai business owners eager to tap digital era: Microsoft study

Breaking News March 31, 2017 09:44

By The Nation

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A Microsoft study covering business leaders in Thailand and Asia has revealed a clear sense of urgency in embracing the digital transformation journey with 89 per cent of Thai business leaders believing that they need to transform their organisations into digital businesses to enable future growth.



However, only 29 per cent of those surveyed indicated that they have a full digital strategy in place, while 41 per cent are in progress with specific digital transformation initiatives for selected parts of their business. Thirty per cent of respondents have very limited or no strategy in place.

The Microsoft Asia Digital Transformation study surveyed 1,494 business leaders from Asia, including 117 from Thailand. All respondents were pre-qualified as being involved in shaping their organisations’ digital strategy.

“Technological advancements have led to the fourth industrial revolution, where cutting-edge technologies such as Internet of Things (IoT), artificial intelligence (AI), advanced data analytics, and mixed reality are powered by cloud computing to create limitless new possibilities,” said Sean Loiselle, Enterprise and Partner Group lead, Microsoft (Thailand) Limited. 

“The Microsoft Asia Digital Transformation study shows that business leaders have started to act on the need for digital transformation to address new challenges and opportunities in the region. At Microsoft, we believe that this transformation must cover four key pillars – empowering employees, engaging customers, optimizing operations and transforming products, services or business models – all of which are enabled by data and the cloud.”

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