July 29, 2014 00:00 By SUCHAT SRITAMA THE NATION 2,189 Viewed
The Tourism Authority of Thailand plans to add more tactics to its tourism-revival plan by delivering welcome cards to 300,000 online users around the world.
The move follows the success of its first campaign, “Thailand Happiness: Street Festival”, last weekend.
TAT governor Thawatchai Arunyik said the welcome cards were scheduled to arrive soon, with the social-media initiative a response to recommendations from foreign media and travel agents.
More than 900 representatives of tourism operators and media from 47 countries arrived in Bangkok last Friday on “Thailand’s Best Friends Forever Mega Fam Trip 2014” and to attend “Thailand Happiness: Street Festival”, as the sector looks to rebound from the lull that occurred during the political unrest.
The familiarisation trip aimed to provide a clear picture of the situation in Thailand and restore confidence in the country as a safe destination.
“Foreigners have now changed their perception about political issues and overall tourism environment. This is a good sign for the upcoming high season,” Thawatchai said.
The authority is targeting 28 million tourist arrivals for 2015, up from this year’s revised target of between 25 million and 26.2 million.
The TAT is projecting 132 million trips in the domestic market next year.
Total revenue is expected to increase from Bt2 trillion this year to Bt2.2 trillion in 2015.
Other marketing strategies drafted when the political crisis ended include targeting so-called second cities such as Lyon, Marseille and Nice in France, Stuttgart, Hamburg, Munich and Leipzig in Germany, and Birmingham, Manchester, Newcastle, Glasgow and Edinburgh in the United Kingdom.
The TAT is also focusing on North Africa in an attempt to attract tourists from Morocco and Tunisia while boosting the number of repeat visitors from key markets such as the United Kingdom, Spain, Italy, France, Sweden, the United States and Brazil.