Sri Lanka Tea Board to take part for third year in Mumbai World Tea Coffee Expo

business April 28, 2017 11:26

By The Nation

Buoyed by its business opportunities in India, the Sri Lanka Tea Board is participating in the annual Mumbai World Tea Coffee Expo (WTCE) 2017 for the third year in a row.

Wider acceptance for their teas has encouraged the tiny island nation to aggressively tap global markets, including India, and this move is significant as the country is celebrating 150 years of its tea industry. The Mumbai World Tea Coffee Expo attracts serious buyers from across the world as also from entire India. The fifth expo will be held at Bombay Exhibition Centre in Mumbai from November 16-18.

The SL Pavilion at WTCE has been getting bigger each year and displays an array of teas, brands and flavours from some of the leading member companies. A number of Sri Lankan brands have already established a presence in India through joint ventures and/or distribution agreements. At WTCE, companies not only get buyers but also potential partners and distributors across India.

“A professionally executed, dedicated platform like WTCE goes a long way in smoothening the trade process and also enables cost cutting for participants by minimising high marketing or market penetration costs” stated Rohan Pethiyagoda, chairman, Sri Lanka Tea Board. Latest technological innovations in the tea, coffee and allied sectors are accessible under a single roof making it much easier for players to embark upon Greenfield ventures, modernisation, expansion or diversification.