A whopping number of Chinese moviegoers have flocked to watch Transformers: Age of Extinction, the fourth entry in director Michael Bay's robot series, pushing the movie's box office revenue past the previous record held for five years by Avatar.
According to Mtime.com, a Chinese film-rating website, Transformers beat the box-office record of 1.378 billion yuan ($222 million) held for five years by Avatar. Statistics from a micro blog called "Piaofangba" showed that by Monday, Transformers had earned 1.42 billion yuan ($230 million) since it premiered on the Chinese mainland on June 27.
"It is essentially a matter of time to see it happen," said Zhitaotao, a popular online film critic. "The commercial success of the latest entry is largely dependent on the solid fan base from the previous three installments. It makes no difference who directed the fourth one."
According to Shanghai-based film industry consulting firm Artisan Gateway, the film grossed 166 million yuan by the end of its debut on the mainland.