Lazada redesigns mobile app for shoppers

Tech June 22, 2016 15:25

By The Nation

12,582 Viewed

Lazada has redesigned its mobile app to make it more user friendly for shoppers to browse its popular e-commerce website.

The new version of the app is packed with user-friendly features in an intuitive and stylish mobile environment; enabling shoppers to easily find their interested products. 
The Lazada app version 5.0 is available on both the Android and iOS platforms Wednesday, it said in a press statement.
“In a mobile-first culture like Southeast Asia, we continue making significant investments in perfecting our mobile shopping experience. The new design provides pleasing engagement to the shoppers, allowing them to ‘window shop’ endlessly and buy effortlessly when ready,” Sohil Gilani, Chief Product Officer, Lazada Group, said.
“This app has been built around the needs, and from inputs, of our savvy shoppers – it’s a fine balance of form and function.”
According to the press statement, the new app has following outstanding features:
Design that’s pleasing  
With clean layout, contemporary design, and elements of delightful micro-animations, the app draws users in and leaves them with an enjoyable experience. Aligned with the design guidelines by Google and Apple, the mobile app weaves in new nifty features based on best-in-class user experiences, yet feels familiar. 
Navigating the largest store made easy 
With clear menu and tabs, exploring and shopping in Southeast Asia’s largest online store becomes intuitive. Users can shop by brand or by category. When on the product detail page, shoppers can view more product images with a swipe of a finger. The app also has quick tabs for easy access to commonly used features.
Smart search   
Discovering what users seek through the millions of products on Lazada is faster and more accurate with the sort and filter tools for search results. The image search capability of the app has also been improved to show results that are more relevant to shoppers’ needs. 
Helping shoppers make better-informed decisions  
The product detail page has also been enhanced to be more informative. Shoppers will see more details about the product, read reviews, and compare options offered by different sellers before deciding on their purchase. 
The mobile platform has become a key driver of Lazada’s eCommerce business. At the end of March 2016, Lazada recorded a mobile contribution of more than 60% to its GMV in the region as more customers embraced shopping on mobile devices. Since the launch of the app in 2013, the app has reached almost 30 million downloads in just 2 years at the end of December 2015
The Lazada mobile app is award-winning. It was accorded with the ‘top developer’ badge on the Android platform in late 2015 in recognition of Lazada’s commitment to quality and innovation. In the same year, it won AsiaOne People's Choice Awards 2015 - Top 3 E-Retailers in Singapore, and the Best Online Shop App at the Indonesia Cellular Award 2015. In 2014, it was awarded the gold standard in the Reader’s Digest Most Trusted Brand Award in the Philippines. Lazada also offers another mobile app, Seller Center App, dedicated to help Lazada’s seller partners manage their online business.