Dell chosen to create immersive experience at Amazone waterpark
July 29, 2014 00:00 By Jintana Panyaarvudh The Natio
Amazon Falls banks on US tech giant's IT and solutions to seamlessly power operations at both the front and back ends when park opens in November
With technology nowadays inseparable from the continual growth of the entertainment industry, Dell recently announced an exclusive partnership on technology and IT solutions with Cartoon Network Amazone waterpark, which is set to open in Thailand at the end of this year.
Located in Bang Saray, Chon Buri, the world’s first Cartoon Network-themed waterpark – operated by Amazon Falls – has chosen Dell technology to power operations in the park and create an immersive entertainment experience for visitors.
Liakat Dhanji, founder and chief executive officer of Amazon Falls, said Dell technology would play a critical role in helping the park deliver a world-class entertainment experience for visitors at the front-end, while enabling staff to work efficiently at the back-end.
“We want to give our guests an exciting adventure of a lifetime from the moment they enter the park, so we need reliable technology powering that journey every step of the way,” he said at a press conference.
To provide convenience for customers, the park has employed a cashless payment system backed by Dell infrastructure that allows customers to make purchases and order food and beverages while splashing about at the aqua-play areas, without the hassle of physical cash transactions, Dhanji said.
Customers can then pay for products and services or top up the value on their RFID (radio frequency identification) wristbands wirelessly at various checkpoints throughout the park, he added.
“This park will have quite a significant impact for tourism in Chon Buri. I expect more than one million visitors in the first year,” he said, adding that the total investment cost for the park was billions of baht, while the investment on IT cost tens of millions.
Cartoon Network is the most popular kids’ channel in Asia-Pacific and is also known throughout the world for shows such as “Powerpuff Girls”, “Ben 10” and “The Amazing World of Gumball”.
Thailand’s first internationally branded waterpark is expected to put the country on the global theme-park map.
Cartoon Network Amazone will officially open to the public in November. The soft opening will be held on July 31.
Ng Tian Beng, Dell’s vice president and managing director for South Asia, said it was easy to forget the technology that goes behind all that high-octane energy when you are having fun.
“And that’s how it should be – high computer power residing out of sight in a data centre that enables flawless operations of a complex environment such as this, so visitors can experience what they came for,” he said.
Dell technology will help give visitors a seamless experience from point-of-sale and ticketing systems to RFID-enabled cashless systems, interactive kiosks, closed-circuit television, Wi-Fi network, as well as automation of back-end IT systems, including finance and accounting applications, said Anothai Wettayakorn, managing director for Dell Corp (Thailand) and regional director for Indochina.
To power the computing needs of this expansive facility, ensure efficient operations and maximum uptime of business-critical IT systems, the park has deployed Dell’s data-centre solutions comprising Dell Power Edge rack servers, Dell Storage solutions, Dell Networking switches and access points, and the Dell Sonic WALL Network Security Appliance Series of next-generation firewalls.
The park also utilises Dell Opti Plex All-in-One desktops for its interactive kiosks at the park’s information centre, as well as Dell Precision workstations, Dell Latitude and Dell XPS notebooks for staff productivity at the facility, he said.
As part of the partnership, Dell and Cartoon Network Amazone will also cooperate on their marketing activities. For example, Dell will launch limited-edition products with characters from Cartoon Network, Anothai said.
Customers of the park are also Dell’s customers, especially families with kids and the young generation, he added.
Dhanji added that if the park proved successful in Thailand, he would develop a second Asian Cartoon Network waterpark in another country.
Dell has long supported the entertainment industry with its high-performance computing solutions:
_ Enabling the creation of visual effects in Oscar-nominated films.
_ 3D rendering for music videos of Grammy-winning bands that have captivated millions of moviegoers and music fans around the world.
_ The “Game of Thrones” project has successfully used Dell PowerEdge servers, with business driving growth with up to 20 per cent more computing density.