February 25, 2014 00:00 By The Nation 10,434 Viewed
Accenture Digital is a new growth platform that integrates the company's digital assets, software and services across digital marketing, mobility and analytics to help clients unleash the power of digital to drive growth and create new sources of value.
Accenture Digital will provide clients with a comprehensive portfolio of business and technology services – from developing digital strategies to implementing digital technologies and running digital processes on behalf of clients.
Accenture Thailand managing director Nontawat Poomchusri said that through the combination of Accenture’s analytics, mobility and digital marketing capabilities, including Accenture Interactive – a recognised leader in providing digital services to chief marketing officers – Accenture Digital would help clients leverage connected and mobile devices; extract insights from data using analytics; and enrich customer experiences and interactions.
Accenture Digital, which brings together 23,000 professionals, will leverage the breadth and scale of Accenture’s cloud, systems integration and enterprise application capabilities and its global delivery network to help clients integrate digital into all facets of their organisations and transform their businesses.