WeChat achieves 379% growth of international users
February 11, 2014 00:00 By The Nation
WeChat, a leading mobile social communication application for smartphones, tops the Global Web Index (GWI) Social Q4 2013 report in terms of growth with a record of 379% increase of users during the period of second to fourth quarters of 2013.
Global Web Index, a market research company specialising in online consumer behaviours, interviewed 170,000 unique individuals annually, covering 32 markets, representing 89% of the global internet audience.
GWI Social Q4, 2013 looked into social media adoption and usage across more than 30 global markets. The firm surveyed mobile internet users aged 16-64 on their active usage of social platforms between the second and fourth quarters of 2013 .The results demonstrated the leading position of WeChat in terms of growth with the estimated audience number growing by 379%.
“We are very pleased with the most recent Global Web Index’s survey results. In 2013, WeChat experienced a significant jump in popularity in international markets,” Poshu Yeung, Vice President of International Business Group at Tencent, said.
“Currently, in India we are the second most downloaded app in the App Store; and the most downloaded app in the messaging category. In Italy, we are one of the top 3 apps in the App Store. With our continuous commitment to innovation, we will bring best-in-class user experience to our users, and share more fun and convenient WeChat features for all.”
WeChat was also one of the top three most searched items in the Philippines last year and the only app in the top ten searched item in Malaysia as per Google Trend 2013.