February 04, 2014 00:00 By The Nation 7,537 Viewed
Zalora plans to launch Zalora Marketplace by the middle of this year. With over 15 million visits per month to Zalora, the market place will give independent fashion designers and sellers the opportunity to instantly expand their business to Zalora's mass
Zalora Marketplace will allow vendors from all over Southeast Asia and Hong Kong to create their own branded storefront within the Zalora site, which will be run and maintained by the seller with support from a dedicated Zalora account manager.
They will also benefit from a huge increase in brand exposure through free online marketing and advertising that will be part of Zalora’s overall marketing campaigns.
Magnus Grimeland, managing director of Zalora, said that it is set to be one of the most beneficial fashion market places in Southeast Asia for independent fashion designers and sellers.
Customers across the region will also benefit from hundreds to potentially thousands of new products and brands available online, without having to visit different shopping portals, he added.