Businesses to shift from BYOD to 'choose your own device'
December 12, 2013 00:00 By Jirapan Boonnoon The Nation
Microsoft sees social, mobile, cloud, big data as key tech trends for most large organisations in the new year
Microsoft sees “choose your own device” (CYOD) likely becoming a mainstream trend for business, while social, mobile, cloud and “big data” are all certain to be major technology trends for organisations next year.
Haresh Khoobchandani, managing director of Microsoft (Thailand), said that with the increasing number of tablets and “phablets” – devices that are a mix between a tablet and a smart phone – becoming more mainstream in business-ready form, there is a possibility that businesses will move from “bring your own device” (BYOD) to CYOD in order to better control the security and privacy of organisational data.
“I believe there will be a growing demand for businesses to redefine their engagement experiences with their customers. From financial institutions to healthcare, there will be a demand to redefine experiences through the use of mobile devices that drives ease of access to information and resources whilst ensuring strong connection back to the organisation’s back end,” he said.
In addition, with the need to focus on TCO (total cost of ownership), scalable infrastructure and security, more customers will be looking for a platform that integrates core infrastructure, application services and business productivity to deliver a richer experience whilst offering the power of choice to the customer between a cloud and an on-premise offering.
“In 2013, rapid innovation has taken place driving technology adoption to new heights across consumer, commercial and academic audiences. We saw the explosion of smart devices and the broader availability of cloud services. We saw change in how users interact with the personal computer and other devices through natural user interfaces.
“Increasingly, the way people connect, communicate and collaborate took on a new dimension across device types and cloud services as the consumerisation of IT became more mainstream. Consumerisation of IT will continue to grow and pose many challenges for CIOs [chief information officers] as they deal with concerns around data security and privacy. Data theft poses a real risk to businesses if BYOD deployments are not managed well,” said Khoobchandani.
He added that in the education space, moreover, the growing demand was for solutions to spark the creative minds of the youths of today – connecting devices with applications with access to training and certification to free software and the ability to be exposed on a global scale.
The MD said Thailand continued to be a “critical geography” for Microsoft, whose family of devices and services was continuing to grow strongly, building momentum and gaining market share.
However, the company will continue to invest to help transform education and grow the information-technology skills of educators and students, invest in empowering small and medium-sized enterprises through technology to increase their effectiveness to compete and win not just in Thailand, but across the region in light of the upcoming implementation of the Asean Economic Community and to promote an inclusive society, providing opportunities for people to learn and grow, lead change and inspire success.
Faster networks, lower storage costs and easy access to computing power will be the underpinning for further rapid innovation around the social, mobile, cloud and big-data environments in Thailand, he suggested.
For the social segment, more and more organisations will need to adopt social technologies to engage and drive collaboration within the enterprise. These technologies need to be enterprise-ready and integrate into existing platforms that organisations use for knowledge management, collaboration and business productivity.
Given the growing number of Generation Y employees and Thailand’s increasingly socially connected society, adopting more social technologies to engage and collaborate in the new world of work can make organisations more attractive to work for and also contribute to improving productivity, reducing staff turnover and attracting great talent, said Khoobchandani.
Meanwhile, the growing mobile segment means a truly mobile workforce is emerging. People want to work, collaborate and share at any time, from any place and through any device.
Embracing mobile solutions can help organisations deliver new and engaging services. It can also help them differentiate themselves through new experiences allowing for productivity, easier access to information and personalised service.
The cloud will also continue to grow, he said. Increasingly, organisations must look at how they optimise on their existing platforms and build from there.
Whilst cloud is a new era of computing, it is important for organisations to take a “crawl, walk and then run” approach, ensuring they find the right partner to provide them with a secure solution and provide them with a choice in their decision.
Lastly, in regard to big data, it is important for organisations to connect the dots and ensure their IT systems work for them to deliver a competitive advantage.
Microsoft, he stressed, would continue to stay focused on innovating to deliver an integrated platform that brings together core infrastructure, application services and business productivity to help organisations achieve a much better TCO, ensuring that users have the ability to make technology work for them.
As part of this innovation, the company will continue to invest in training users, across both commercial and consumer audiences.