National Instruments is bullish on Thailand, strengthens presence in Bangkok
July 27, 2012 00:00 By
National Instruments (NI) is bullish on Thailand, seeing significant growth opportunities in the hard disk drive and electronics industries among others, as it marks its 10th year in the country. Chandran Nair, Managing Director of National Instruments fo
“National Instruments’ business in Thailand has grown from strength to strength since we established our presence here in 2002. We are pleased to open the doors of our new office and engage more closely with our customers and partners in high-growth sectors like hard disk drive and electronics manufacturing,” Nair says.
The larger premises at the Suntowers building on Vibhavadi-Rangsit Road in Chompon, Chatuchak, Bangkok will serve as the hub for NI’s customer service programs and industry-leading technical trainings.
“Our commitment as an investor in Thailand is definitely long-term. We are looking forward to growing the NI team here, collaborating with more universities, and enabling competitiveness across customer verticals,” he adds.
NI is partner to some of the world leading companies that have production facilities in Thailand such as Sony Technology (Thailand), Thai Summit Autoparts Industry Co. Ltd, and Seagate Technology (Thailand); as well as large multinational and local players in the automotive, energy, and oil & gas sectors.
“Asia-Pacific contributes about 30 percent to our global revenue. Our rapid expansion in this region, particularly in developing countries like Thailand, is a testament to the scale and speed with which Asian economies are rising,” Nair says.
Thailand is the second largest economy is Southeast Asia, after Indonesia. Despite last year’s devastating floods, Thailand has registered positive results in the first quarter of 2012. The International Monetary Fund (IMF) has also announced a rosy outlook for Thailand, predicting economic growth at 5.5 and 7.5 percent in 2012 and 2013, respectively.
“Thailand is admirably resilient. The economy has bounced back quickly, and the hard disk drive industry, which is the largest in Asia, has gotten back on track since the floods,” he shares. Indicators have shown that hard disk drive production levels will grow 20% year-on-year by 2013.
Thailand is also important for NI in the research and academic field. NI has long-stand partnerships with universities such as King Mongkut's Institute of Technology Ladkrabang, King Mongkut's University of Technology North Bangkok. Notable programs include the annual Graphical Design System (GSD) Summit, Science, Technology, Engineering Exchange Laboratory (STEEL) Program, and the LabVIEW Academy.