LG highlights smart TV leadership by partnering with media selection to offer 'let's play'
July 03, 2012 00:00 By
Markets First Video on Demand in Thailand to Please Thai Movie and Entertainment Fans
LG Electronics (Thailand) Co., Ltd., has boosted its leadership in Thailand’s Smart TV market by partnering with Media Selection Thailand to offer the latest premium content through ‘Let’s Play’, an application that – for the first time in Thailand’s Smart TV market – delivers premium international movies and entertainment TV programs for the enjoyment of Thai consumers through LG Smart TV.
Mr. Thunyachate Ekvetchavit, Marketing Director, LG Electronics Thailand Co., Ltd., said “LG was the very first brand to offer Thai consumers the unparalleled benefits of Smart TV, and since then, we have endeavored to create a wide variety of local content to satisfy their demands. We are now pleased to announce our partnership with Media Selection to launch ‘Let’s Play’, the first ever Video on Demand service in Thailand’s Smart TV market. With ‘Let’s Play’, users can enjoy a range of more than 500 premium movies and entertainment TV programs, so every member of the family can enjoy their favorite movies whenever they want, while experiencing the powerful sound and crisp images of LG’s Smart TV. This service truly represents a significant advancement in technology and convenience, and takes the home entertainment experience to the next level.”
‘Let’s Play’ is a premium entertainment application that offers a wide range of licensed movies and entertainment TV programs through LG Smart TV. With more than 500 VOD streaming movies to choose from, the service truly matches the modern lifestyles of today’s Thai consumers. Users can pause or rewind on demand, and enjoy international entertainment TV programs streamed live from abroad, accommodating a variety of individual preferences. For added convenience, a range of payment channels are also offered.
LG Smart TV offers unlimited enhanced home entertainment experiences. With a wide variety of premium content already available, including from leading Thai providers such as MThai, Nation, Major Cineplex, You2Play, Voice TV and others, as well as international content from YouTube, Facebook, and K-Pop Zone, LG expects to reach 20 local contents apps available through LG Smart TV by the end of this year.