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The Tourism Authority of Thailand (TAT) and the World Tourism Organisation (WTO) have told operators they must enhance their products and services to meet international environment standards in order to woo the green traveller.

"Many foreign tourists and companies are concerned about green tourism and they are searching for green hotels and tour operators. Many governments in Europe have announced their intention to usher in a green age, which would help green operators to get more customers," said TAT adviser Aggaphol Bricksawana.

He said that the TAT and the WTO had invited tourism operators to join green organisations and get certification about environment standards. In Thailand, the Thai Hotels Association has been handing out Green Leaf Awards to its members nationwide annually while the TAT is giving Thailand Tourism Awards once every two years.

The Nation