Business operators in Bangkok's busy Ratchaprasong shopping district will launch a "Living Arts Festival 2014" next month to draw both local and foreign tourists to the formerly protestplagued zone.
“Living Arts Festival 2014@Ratchaprasong" runs from May 2 through June 8 and is aimed at restoring confidence among tourists, Thai News Agency reported.
The event is a collaboration between the Tourism Authority of Thailand and the private sector, and is being promoted as Ratchaprasong’s trademark event.
TAT executive Noppadol Phakphod said on Tuesday that the event will feature outdoor 3D and 4D streetart creations by worldclass street artists. The event is expected to draw as many 10 million visitors, with Bt6.5 billion forecast to be in circulation during the period.
Ratchaprasong Square Trade Association (RSTA) marketing communications director Korakot Srivikorn said that last year’s event received positive feedback from visitors.
She said the event is expected to welcome about 250,000270,000 visitors a day, adding that since the government lifted the emergency decree, sales have not risen due to slow economic recovery and high household debt.
Korakot said that Ratchaprasong has so far been unable to lure tourists back, and hotel occupancy rates fell to only 70 per cent from 80 per cent in the same period last year.