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Sometimes we just need a little reminder
Oftentimes, we ignore things not because we don't know about their existence but because we fail to realise that action needs to be taken until someone else raises the issue.
This probably explains why the YouTube clip, "Life of Thai Border Patrol Police: What You Might Not Know", has been viewed more than 80,000 times since early March and has drawn more than Bt1 million in donations.
Weerawaroon "Joey Queen" Mavichak, a Grade 11 international school student, kicked off the campaign by recording a video clip on how Bangkokians lead a life of luxury, how many pairs of shoes they have and how they use social media and invest in the latest smart phone. She contrasts these against photographs of police officers patrolling the borders and guarding the country. Though these pictures are not really spectacular, her clip does bring to people's notice that living conditions at the border are not that great and it would be really helpful to get our soldiers some comfortable shoes and socks.
The clip also offers clear instructions on how donations can be made and credits a police officer for providing tips on what is needed.
"This is the chance for us to do some good things in return. Please help make their lives easier as they are protecting our land," she writes as the clip comes to an end.
She also calls on other teenagers to spend their time wisely and make better use of social media.
Meanwhile, on Facebook, someone has launched a campaign for a patrol police dog who gave up his life to save that of his master four years ago. The story of the brave dog, who died in a bomb blast, is still shared across social media and continues to touch people's hearts.
Kerati Wannalertsiri, a King Mongkut's Institute of Technology Ladkrabang architecture graduate, is another example. His "The Fall of Ayutthaya" video clip has won more than 200,000 views on YouTube so far. In the clip, Kerati doesn't just make Thai history easier to understand, but is also reminding people to learn from the past. He also warns of a problematic future if Thailand continues ignoring things such as the huge rifts in society and corruption.
Kerati also promised to continue producing clips like this one, and though they may not become as popular as his original one, it does help being reminded about some things.