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New Year Eve data traffic up 175percent from year ago

DTAC REPORTED a substantial 175-per-cent increase in data usage on New Year's Eve and in the early hours of New Year's Day from a year earlier.

The firm said the increase reflects the growth in demand for mobile Internet services, the increasing popularity of smartphones and online social applications, and the expanded coverage of the DTAC TriNet 3G services on 2,100 megahertz, which already covers more than 55-per-cent of the population.

Pakorn Pannachet, senior vice president and head of the market division at Total Access Communication Plc (DTAC), said customers' behaviour in sending New Year greetings has changed in the 3G era, as people around the world turn to their smartphones or tablets to send greetings via online applications such as Facebook, LINE, WhatsApp, Instagram, Twitter and Google+. The firm's customers have benefited from DTAC's attractive 3G packages and affordable smartphones, he said.

"Based on statistics, data usage and online greetings peaked at 9.15pm to 9.30pm on December 31, with 2.6 million concurrent users. Data usage increased by 175 per cent from last year, as people like to send greetings via colourful and cute applications, such as LINE. DTAC released the latest stickers with new characters to celebrate the New Year festive season. There are more than 10 million users who have added DTAC Official Account and downloaded the stickers," Pakorn said.

Approximately 300,000 MMS (multimedia messaging service) and 13.8 million SMS (short message service) New Year greetings were sent, with the peak hours being between 12am and 1am yesterday, the firm said.


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