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Hunt on for broadcaster or producer who has delivered the best programme

The Asia-Pacific Broadcasting Union, CASBAA and Unicef are inviting broadcasters and producers to submit entries to the Asia-Pacific Child Rights Award for Television 2014.

The award is given each year to the best television programming on children's rights produced in the Asia-Pacific region. It recognises the efforts of broadcasters and producers in pursuing high quality children's programming and better coverage of children's issues.

"This award recognises the fantastic contribution that the TV industry in the Asia-Pacific region makes to raising awareness of children's rights," Christopher de Bono, Unicef regional chief of communication, said. "Previous entries have showcased many important issues from child labour to malnutrition, showing that the best television deals with child rights in a serious and responsible way, and that this results in great television."

In 2014 the world will mark the 25th anniversary of the UN Convention on |the Rights of the Child. The celebrations |of this landmark agreement will focus public and media attention on children's rights. Television has a vital role to play in this. Programmes both for and about children are eligible, and can cover any child rights issue. Entries can include documentaries that detail the plight of children, dramas that help break down stereotypes and discrimination, or animation that teaches and entertains.

Entries must have been broadcast between June 2013 and May 2014 and must be received by Wednesday 30 June 2014. The award will be presented during the ABU General Assembly in October 2014, in Macau.


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