The boss will be impressed

Suit Select will have you looking like you mean business in a smart yet comfortable outfit

The first Suit Select store outside Japan means one-stop shopping for both men and women - you get much more than suits there.

The Konaka Group, an apparel retailer for 90 years, has just opened shop at CentralWorld, investing Bt110 million in Konaka (Thailand) to operate the business. Japan already has more than 360 outlets.

Art director Kashiwa Sato of Samurai Studio - who made Uniqlo clothing world famous - has imported his "walk-in closet" concept and a marketing strategy that has more young Japanese wearing suits than ever before.

Well-trained shop assistants help customers find the size and style to match their tastes.

If you're slim, go for size Y. If you're well built, you need an AB. Among the designs are the very modern Black Line, also known as the "skinny line", selling for around Bt7,000, and the formal and elegant Silver Line, priced at Bt12,000 and up.

Your chosen suit is laid out on a table ready to pair it up with shirts and ties, and it can be fun mixing and matching, with the clerk ready to suggest ideas.

Suit Select offers a variety of shirts that will go beautifully with your suit. In any given season there are 300 different materials to choose from. It's all high quality, including the best wool, as guaranteed by a Woolmark licence.

Yes, this wool is comfortable even in hot Thailand.

Customers have already been expressing surprise at the affordable prices, given the quality - and the comfort. Konaka is renowned for great fits in the chest, arms and shoulders thanks to careful design.

That extends to cleaning the clothes, too, with technology assuring ease of maintenance. If you want to avoid the fuss of dry cleaning, look for the "shower clean" suits that you can wash normally.

The name of the game is making suits less trouble, and Suit Select is here to keep you comfortable while looking smart.

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>>> Suit Select is on the third floor of CentralWorld, in the Eden Zone, right off the Skytrain |skywalk.