That's smart, Sherlock

Art November 15, 2011 00:00

By The Nation

3,227 Viewed

A Japanese style brand for men celebrates its first anniversary with a fashion show inspired by Baker Street's renowned fictional detective


Menswear brand Hokuto celebrated its first anniversary recently by hosting a charity fashion show to raise funds for flood victims and to give Bangkok fans a chance to preview its autumn and winter collection.
The event at Siam Paragon featured an auction for T-shirts designed by 10 Thai celebs with the funds going to The Mirror Foundation Thailand for disbursement to those in need
Prakarn Raiva, heir to the S&P group, together with Songwut Thongthou, director of the Bangkok Apparel Group, established Hokuto last year and made a name for themselves by coming up with a brand that was specifically designed for Asian people. The modern Japanese style suits younger generation males keen to keep up with the latest trends.
For the winter collection, Hokuto’s designers have been inspired by British detective Sherlock Holmes. The elegance of the 1900s is evident throughout the collection, with smooth and classic cuts and quality fabrics that can actually be worn in the Thai climate, such as woven wool, cotton and a mixture of the two. The collection features various types of clothing ranging from coats and waistcoats to cardigans, all with a distinctive Scottish tartan pattern in multiple colours. This classic design combined with the brand’s style adds an extra dash of class to the outfits.
The colours adopted for its yearend season are warm and include white, black, grey and earth tones. Bright colours, such as olivegreen and crimson are also used to create an interesting mix between classic and more modern styling.
The ribbon, a symbol of the brand, is printed onto the fabric and each of the patterns features different images from the Sherlock Holmes storyline, for example a man with a pipe, an antique typewriter or a magnifying glass  patterns that make the collection even more interesting.
The T-shirts up for auction, designed by Jutinan Bhirombhakdi, Jirat Ponpanichpan, Yutthana Boonorm, Suvikrom Amranand, Chinnawut Intrakusin, Popetorn Soonthornyanakij, Thanakorn Chinakul, Bun Boriboon, Asanee Chotikul and Prachatip Musigapong, raised Bt75,000 for Thailand’s flood victims.