Thailand by design

Art July 16, 2016 01:00

By THE NATION

The Kingdom has plenty of talent in the design field as evidenced by the entries for the 2016 DEmark Awards



THE COMMERCE Ministry’s Department of International Trade Promotion (DITP) recently joined up with the Thailand Institute of Design and Innovation Promotion to present the creative designs that made it into the finals of the 2016 edition of the DEmark Awards. The DEmark Show 2016, as it was dubbed, was held last week at Siam Paragon’s Lifestyle Hall and also brought together design experts from Thailand and Japan including G-Mark representative Yoshiaki Irobe, and Kazushige Miyake from Japan Institute of Design Promotion (JDP). A DEmark concept store was also opened to customers and assembled the DEmark products from over the past eight years in one place.
“The Design Excellence Award (DEmark) has been held annually for the last nine years. The aim is to promote Thai products and help them become internationally recognised. We try to encourage Thai companies and Thai designers to improve their products and services by adding creativity in terms of functionality and aesthetics, as well as creating a brand that is unique, outstanding, and different. DEmark is a project that has helped Thai designers and Thai brands compete with other countries,” DIPT’s deputy director general Chantira Jimreivat Vivatrat explained.
“Over the past eight years, we have seen Thai designers continue to improve and there are now many new Thai brands whose creative design has been recognised by DEmark. DEmark is a symbol of design excellence. To date, 568 items have been granted the DEmark stamp of approval. Thailand is transforming into a creative economy, and this will lead to sustainable growth in international trade with Asean and international markets.
“This year’s awards have as their concept “Design-Driven Business” to highlight Thailand’s status as a creative economy and to show the Asean and international markets that Thai products are creative, unique and different,” Chantira continued.
“This year, DITP has partnered with Siam Piwat to open the Object of Desire Store in the newly renovated Siam Discovery. This will serve as a retail channel for Thai brands which have won DEmark and other design awards in the home decor category and features more than 160 products.”
ML Kathathong Thongyai, director of Thailand Institute of Design Promotion, was delighted by the interest in the awards noting that the 2016 edition had received 616 entries from 330 applicants.
The awards are divided into six categories: “Industrial Process/Industrial Craft”, “Gift & Decorative Items/Household Items”, “Fashion Apparel/Leather Goods/Jewellery/Textile”, “Home Appliances/Equipment and Facilities for Office”, “Food Packaging/Health & Beauty Packaging”, and “Font/ Graphic on Surface/Digital Media/Identity Design.”