Google Reveals Thailand's Top Search Terms for 2011

Thailand search results never cease to surprise, reflecting our unique culture and personality as well as our way of life and its evolution over the years. In 2011, searches brought us together in a battle against flood waters and a shared desire to find information to protect our loves ones and our livelihoods.

Thais searched for creative ways to survive and thrive in our economy, from online job applications to the latest lottery results, and our searches helped us create deeper and broader connections with each other through social networks and online communities like Facebook and Google+.

When it comes to amusing ourselves what do 'itchy ears' and 'eating liver' have in common, they are the two surprise search terms that shot to the top of online charts as the most popular entertainment searches of the year.

In the IT and technology space, the most searched for gadgets were smartphones or tablets from the rumoured iPhone5 to the Samsung Galaxy and Blackberry, and Thailand's obsession with the red feathered Angry Birds continues to rival gamers anywhere in the world claiming the number one spot in online game searches.

Catch a glimpse of the spirit of the times with the Zeitgeist 2011 Thailand top ten categories below: *Disclaimer: All lists represent fastest-rising searches and all duplicate terms have been removed

1. Facebook

2. Friv (online game portal)

3. Kan-Hu (country song)

4. Khon-Aoud-Pee ('Ghost Game' TV show)

5. Nhong (pop song)

6. Boomz (online game portal)

7. Floods

8. Kin-Tub (song)

9. Masha (actress)

10. iPhone5

2. Entertainment & showbiz

1. Kan-Hu (country song)

2. Khon-Aoud-Pee ('Gohst Game' TV show)

3. Kin-Tub (song)

4. Pood-Mai-Kid (song)

5. Mia-Tang (soap opera)

6. Young-Sod (song)

7. Roy-Marn (soap opera)

8. Kid-Mak (song)

9. Ladda Land (movie)

10. lazy song (song)

3.Sports

1. fa

2. Baan-Pol-Ball (soccer portal)

3. ManU

4. MuayThai

5. Chelsea

6. Fishing

7. Liverpool

8. Soccersuck

9. Checkers

10. Buriram PEA (football team)

4.Online games

1. angry bird

2. fifa online

3. minecraft

4. sf

5. gta

6. Cooking game

7. dress up game

8. dota

9. Pairing game

10. talesrunner

5.gadgets & consumer electronics

1. iphone 5

2. samsung galaxy

3. ipad

4. iphone 4

5. bb

6. calculator

7. notebook

8. nokia

9. acer

10. canon

6.media and hot news

1. flood

2. songkran Silom

3. thairath

4. manager

5. siamsport

6. entertainment news

7. sport news

8. economic news

9. krungthep Turakij

10. Kom-Chad-Luek

7.people and celebrities

1. Masha (actress)

2. Dome (actor, singer)

3. Pare-Wa (news personality)

4. Sunthorn Phu biography

5. teresa idalgo (anonymous ghost)

6. bodyslam (band)

7. Father's Ngern (abbot)

8. eminem

9. Tai Orathai (singer)

10. Pramaha Sompong (abbot)

8. IT & Tech

1. Facebook

2. Google Plus

3. Google Chrome

4. YouTube

5. hotmail.co.th

6. samsung galaxy tab

7. ipad

8. whatsapp

9. android

10. nokia x7

9.Thailand's macro economic

1. Jobs

2. Gold price

3. New Car

4. Second's hand car

5. Government's lotto result

6. fashion's cloth

7. Government jobs

8. Rubber price

9. Social Security

10. Efficiency Economy

10.top search brands

1. Samsung

2. bb

3. airasia

4. ais

5. apple

6. Nok Air

7. Honda

8. Major

9. tot

10. Adobe

Zeitgeist top search terms and fastest rising searches from over fifty countries will be revealed shortly and we're looking forward to seeing how Thai searches compare with the way the world search in 2011.

A great example from this year's search trends is the spike in "smartphone" searches which first gained momentum in August and peaked during September and October with the 3G license auction and the floods, as more and more people searched for ways to stay connected during the floods.

For more information, please contact:

Amy Kunrojpanya

Head of Communications & Public Affairs

Google Thailand

Mobile: +65-6521-8197

Emal: amykk@google.com

Twitter:@AKunrojpanya;@GoogleThailand

Suchai Chalermtanasak

PC & Associate Consulting Ltd.

Phone: (0) 2971 3711

Email: presscenter.thailand@gmail.com