Be accurate and share the source

lifestyle January 08, 2012 00:00

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Kamontip Ruchinitikoon - @Pleplejung on Twitter - is a social-media strategy planner involved in digital marketing and PR events. Check out too


The recruitment ad read, “Position for office messenger, minimum salary Bt50,000 per month plus benefits and car allowance. Apply in person at head office.” 
For a messenger’s job, that sounds pretty appealing, and many people would doubtless rush to apply, or at least tell friends about it. For others, though, it’s not so exciting.
For one thing, the job here is “manager”, not “messenger”. It’s quite likely the Thai ad writer got the English words mixed up. Imagine finding that out after you’ve gone through the application process without having checked first.
It used to be that relatively few people were affected by such miscommunication, and any changes or corrections needed were easy to handle. That’s no longer the case, however, with today’s social media and “mass” communication in the real sense of the term.
However we choose to communicate with one another, we must strive to be accurate with our information. If you choose the online media, you should always verify your information first and credit the source.
If your message content isn’t accurate, it can cause problems – including damage to your own creditability. 
And any recipient accepting a message without verifying its content is no different from the messenger who delivers unethical goods. The person delivering such items or information can henceforth usually be assumed to lack creditability by default. 
In contrast, the recipient who analyses the information for accuracy and clarity before passing it on will get a credibility boost and be widely regarded as reliable.
Even as the means of mass communication evolve at an ever-faster rate, we should never lose sight of ethics. Share only accurate information and ensure you never violate the common rules of ethics with regard to content ownership and rights.
The flood crisis of 2011 provided clear examples of good and bad ways of communicating via the social media, while at the same time underscoring the influence that Twitter and Facebook have in today’s world. 
Just remember: We must all show our responsibility together, and we can do that easily by using the social media ethically. By doing so, we can help create a more creative and effective way of communicating.