Thai Asset Management Corporation (TAMC) expects sales worth Bt2 billion from its "Know Down Price" campaign, which started yesterday, managing director Churairat Panyarachun said.
The event was scheduled for three dates, including yesterday, October 1 and October 29. The company has selected 1,200 assets worth a total of Bt6 billion for the event and expects sales of Bt2 billion over the three days.
Currently, the company has 6,000 non-performing assets, worth nearly Bt60 billion.
The campaign is part of its effort to boost sales to the targeted Bt20 billion by the end of the year.
From June to August, the company succeeded in selling non-performing assets worth Bt5.7 billion thanks to its "Shock Price" marketing campaign, and as a result it believes Knock Down Price will further drive sale towards the target, Churairat said.
TAMC recorded total sales of Bt13.5 billion in the first eight months of this year, she said.
The company will be shut down by the government on June 8. TAMC is negotiating with Bangkok Commerce Asset Management (BAM) on placing its staff after the closure.
BAM needs more staff to support its business expansion after bidding for TAMC assets.
TAMC has 300 staff members, who will need to find other jobs after the company shuts down.