Food and Drug Administration (FDA) is taking actions against the Carabao Dang energydrink advertisement for exaggerating the product's benefits.
The advertisement misled people into believing that the product would nourish human brain because it contained Vitamin B12.
FDA deputy secretary general Dr Narangsant Pheerakit yesterday said the advertisement had appeared in media even after the Carabao Tawandang Co Ltd, the manufacturer/distributor of the product, was told that the advertisement was misleading and thus against the law.
"We will sue the company," he said.
He said advertising products without prior approval from authorities concerned was punishable by a maximum fine of Bt5,000.
"As the company has continued to advertise the product in such the misleading way even after it received a warning, we will sue it on charges of violating the advertisement ban too," Narangsant said.
If convicted, the company and its executives will face a maximum fine and/or up to two years in jail.
"A daily fine of between Bt500 and Bt1,000 also applies throughout the period the advertisement is used against the ban," Narangsant added.