Recently Channel 3 began a new soap opera called "Vanida". The period production reminds audiences of the lavish lifestyles of aristocratic families in the old days. It can also remind us of the beauty of "being rich" and the illusion of happiness.
The storyline follows the life of Vanida, the only daughter of Dao - a selfish merchant who has built up a business empire and become a millionaire. Concerned for his daughter's future when he is gone, he initiates a trick to get an army official to marry Vanida. Although part of a big family and despite already having a girlfriend, the official is forced to give in or risk seeing his family bankrupt due to huge debts owed to Dao.
The audience will no doubt enjoy the puffy dresses worn by girls, as well as the art deco buildings and the vintage cars in this soap opera. Yes, some will enjoy the catfights after Vanida goes to live in her new husband's residence. They will be pleased to know that although she is in a "good" family, its members are cruel to the lonely girl.
But after watching these soaps, how many can see through them?
Many people still imitate the attitudes seen in these dramas. When a rich family falls on hard times, its members feel obliged to maintain social status for fear of losing face. Instead of cutting down on expenses, they still go to boutiques for pricey items. Conversely, those from average families feel the need to show up with expensive accessories, just to socialise with the rich.
In the US, many people protect themselves against future debts by filing for bankruptcy; here in Thailand they wouldn't stoop to go near the Central Bankruptcy Court. It was thought that this attitude would change after the law was amended to allow bankrupts to resume their non-bankrupt status within three years. But it has not.
Indeed, the only man that I can remember who apparently embraced bankrupt status with ease was Sawasdi Horrungruang. Before the financial crisis, he was a billionaire with an empire comprising steel plants to industrial estates, to high-rise buildings and the Boxbuster franchise. The crisis ate away most of his wealth, but he still mingled with creditors. His suits are less fancy these days, but he doesn't look so sad.
Certainly, being rich is attractive. You go to a fancy restaurant and all the good-looking and well-mannered waiters bow low to welcome you. You can book yourself a trip to Europe or elsewhere. But are all rich men are happy? It seems so in the soap operas.