Garnier lifts itself up after recent unrest

The market for women's skincare products is expected to be flat this year because most major players have been holding off on launching new products or marketing campaigns to stimulate consumer demand.

Praew Jitapunkul, L'Oreal (Thailand)'s marketing manager for the consumer products division, who also in charge of the Garnier brand, said the market for women's skincare products showed 4 to 5 per cent growth to Bt14 billion last year.

"But it has been stagnant in the first six months of this year compared to the same period last year," she said.

Praew added that major skincare brands put off launching new

products and marketing activities in the wake of the recent political unrest.

"Another factor is that many men, who formerly used women's skincare products, have been switching to products specifically for men, a market segment that was worth more than Bt1.7 billion last year," she said.

Garnier launched its own men's skincare line last November.

Praew said the men's skincare market grew by almost 50 per cent year to date in the first six months of this year.

"Men's skincare still has great business potential because the penetration of products used is still quite low at just 20 per cent," she said, adding that more and more men were taking care of themselves.

Garnier, first produced in France in 1906, is being distributed in 68 countries.

The brand entered Thailand in 2000 with the Natea brand of hair dyes, which was named Nutrisse in 2004.

The brand currently offers six lines of products, namely Garnier Skin Naturals meant for the face; Garnier Body moisturising lotions; Garnier Deodorant Minerals; Garnier Men; Garnier Nutrisse hair dye; and sun-protection products under the Garnier Ambre Solaire line.

"We at Garnier will focus on our women's skincare products for the next few years," Praew said. "We are still active in the skincare line and want to develop new products to serve different needs of our customers.

We want to make Garnier the top brand for Thai consumers," she said.

Praew said in Thailand, Garnier showed a 25-per-cent growth last year and a further year-on-year growth of about 20 per cent in the first six months of this year.

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