This book catches the crest of Web 2.0 and shows how any business can harness its power by increasing whuffie, the store of social capital that is the currency of the digital world.
Everyone knows about blogs and social networks such as Facebook and Twitter, and has heard about people who have used them to develop huge customer bases. Everyone wants to be hands-on, grassroots and interactive, but what does this mean? More to the point, how do you do it?
Tara Hunt has been named by the San Francisco Chronicle, along with luminaries Jimmy Wales and Tim O'Reilly, as a digital Utopian. As one who has actually launched a company using the power of online communities, and who now advises large and small companies, she is the perfect person to write this book.
Available at Asia Books
Title: Challenges in Implementing Corporate Governance: Whose Business Is It Anyway?
Author: John Zinkin
"Challenges in Implementing Corporate Governance" is a welcome volume for board members and senior management on how to improve corporate governance in the post-crisis period.
John Zinkin correctly points out that most boards of underperforming companies have three elements of failure: a lack of proper understanding of the business and its strategy; a total lack of appreciation of both the strategic and systemic risks created by new product markets; and a total failure by boards to ensure that the incentive structures for top management reflect long-term needs rather than short-term profits, thereby putting the company's future at risk.
For more information, visit www.wiley.com.
Title: Asia Alone: The Dangerous Post-Crisis Divide from America
Author: Simon S C Tay
In this lucidly written and thought-provoking book, Tay highlights the accelerating trends toward America's decoupling with Asia and presents a penetrating analysis of why Asia and America are still, and shall continue to be, codependent.
He also describes the path forward, including new policy directions as well as shifts in underlying attitudes that are required on each side to avoid this separation and to achieve a shared future.
As Asia develops economically and begins to cooperate and take a greater stake in the regional and world order, America must engage with Asia in context and as an equal. Asia, on the other hand, will have to become more united as a region, but must remain interdependent with a powerful and confident America. Both sides must be ready to shift from the status quo of a dominant America and a disunited Asia in order to continue to gain from their interdependence in economics, business, politics and security.
Former US deputy assistant secretary of state Susan Shirk said: "Tay's vision of how to remake the partnership so that it works better for both the United States and Asia should be essential reading for businesspeople and diplomats alike."
For more information visit www.wiley.com