Ensuring that this year's Miss Thailand World pageant will be like no other - and juicing up the publicity to boot - chief organiser Nawat Itsornkraisil has given the green light to plastic surgery!
"In previous years," he says, "the contestants were always dubious about it and kept asking, 'Can I do this? Is this much okay?' So now we've made it clear with a blanket decision: Plastic surgery is okay for this competition."
It's two birds downed with one stone for the organisers - they no longer have to scrutinise applicants to make sure they're real, and they're absolved from criticism in case the girls aren't.
Purists will still object, but these days many of the world's beauty queens - including those from Venezuela and India - have had tummy tucks, butt lifts and boob jobs, or at least a little facial rearrangement.
In fact, now, the only thing the surgeons are barred from adjusting on Miss Thailand World is her sex.
Meanwhile the organisers are also putting more emphasis on the contestants' skills and talents. "We'd love someone who can sing different styles and speak 10 languages," Nawat says, only half-joking.
Miss Thailand World 2009 Pongchanok "View" Kunklub fit the bill with her taekwondo moves, but this year we can expect a multilingual, singing, dancing, football-playing, Nobel-winning, maternal-but-adventurous Beyond Perfect 10.
Careful, it's us!
You can't help but smile when Department of Special Investigation (DSI) director general Tarit Pengdit warns people they might get scammed - by the DSI.
Imagine the surprise on the faces of DSI officers when they came across a gang that was tricking people out of their money by pretending to be them.
Tarit says these con artists claim to be DSI officials, and this somehow convinces honest folks to transfer money, more than Bt100,000 in one case.
If the DSI wants your personal information, he says, it will get it from the Internet.
Hey, isn't that even scarier?