'Tailor-made' telecom range to have one bill
Thai mobile phone and Internet users will be able to design their own personalised telecommunications services within the next few years, paying a single telecommunications bill covering all services.
The personalised services, covering mobile phone, fixed-line phone, Internet access and Pay TV will be delivered by a single service provider with one fee charged according to a Single Platform for Billing system.
The system is being pioneered by True Corporation, which has adopted innovative technology to enhance its convergence infrastructure network to provide personalised telecommunication services to subscribers in the near future.
An executive source from True Corporation said the company was implementing and using new-generation infrastructure to provide these personalised services.
"We want to be a single service provider that delivers all telecommunication services to subscribers from the time they wake until the go to bed," he said.
To help achieve this target, the firm is using Amdocs CES8, a convergent billing solution, as a successful new technology to increase its productivity and provide a higher quality of service to its customers.
True Corporation began to implement the Amdocs solution, bundled with its infrastructure, in 2008. This has led to the creation of personalised telecommunication services, or tailor-made services, for individual customers - claimed by True to be "next generation" telecommunication services.
"The company will now spend six to eight months before announcing the new product to the market. The CES8 will enable us to reduce by one half the time needed to introduce the new product and create a campaign. The firm is taking the time needed to study customer behaviour before announcing the new product," the executive said.
Already, the company has drawn up plans for adapting its convergent infrastructure to support implementation of personalised services. In the first of four phases, it will migrate the profiles of its convergence customers - those using at least two of True's telecommunications products - to a "next generation" database. These customers will be the first to get the new customisation services next year.
"In the first phase, we will migrate customer profiles from our existing infrastructure into the new-technology infrastructure so that they will be the first group to get customised services for individual users. We expect that will be announced in the first quarter of next year," the True executive said.
In subsequent phases, the company will migrate the profiles of all existing customers into the next-generation database, and then mobile phone, Internet access and Pay TV customers' profiles will be migrated to the new convergent-billing system and the new technology.
Finally, the company will provide personalised telecommunications services to 20 million individual subscribers.
"I think that our customers will enjoy the new experience of using our products and services. It will create loyalty as well as customer satisfaction, which will help to reduce service-provider customer churn. These new products and services will be coming to our subscribers at the right time," the True executive said.