First Android Device Signals LG's Two-tier Smartphone Strategy
LG Electronics (LG announced the first Android mobile device which will give LG a broader and more dominant position in this expanding market.
The new LG GW620 features a 3-inch full touchscreen and slide out QWERTY keypad to meet the growing needs of consumers who rely on their mobile phones for more than just making calls. The LG GW620 benefits from an operating system that was created from the ground up to take advantage of the many mobile applications and services developed by search leader Google.
In anticipation of strong demand for smartphones that support social networking functions right out-of-the-box, the LG GW620 also lives up to LG's consumer-friendly design philosophy by making the smartphone experience more accessible for typical users. At the same time, LG's messaging phones have traditionally been very popular with young professionals who demand a full QWERTY keypad for a fast mobile computing experience. The LG GW620 manages to meet the needs of both types of users simultaneously.
"The LG GW620 will appeal to first-time smartphone customers by offering a new and different kind of user experience," said Somsak Athisaitrakul, Product Group Head (Mobile Communications) Senior Manager, LG Electronics (Thailand). "Our objective is to provide a wide selection of smartphones to satisfy the diverse preferences of today's consumers. This Android phone is just one of many smartphone models we plan to introduce worldwide in the years ahead."
The LG GW620 is available in black, silver, and blue, at Bt12,900 (including 7% VAT). For further information, please visit www.lg.com/th or call LG Service Center tel. 02-878-5757