The Cabinet yesterday approved draft ministerial regulations for alcohol advertising, allowing logos of alcoholic beverages to appear in television and print media.
Public Health Minister Jurin Laksanawisit said the new regulations conform to the Alcohol Beverages Control Act, which prohibits the showing of an alcoholic product's image or packaging in any advertisement.
The ad must convey a useful message promoting social values, worthwhile knowledge or cultural enhancement. Alcohol advertising was not about persuading people to drink, he said.
For print media, the size of alcoholic beverage logos, as well as corporate and manufacturer's logos, must not exceed 5 per cent of the total ad space. The ads cannot appear on front and back pages, centrefolds or wrap-arounds.
The logos must be printed along with messages warning about booze consumption.
For television and video commercials, the size of the logos must not exceed 5 per cent of the total advertising space. The presentation of logos must not continue for more than 5 per cent of the total commercial time or a maximum of two seconds. The logos can only be aired from 10pm-5am and at the end of the commercial.
