True Online, the broadband Internet service provider of True Corp, will raise the bar for broadband connection speed for consumers to between 30 megabits per second and 100Mbps this year.
Managing director Vichaow Rakphongphairoj yesterday said the company would launch broadband Internet service featuring such speeds during the year, but he declined to specify the monthly fee.
However, he said the company would focus on connection speed and quality ahead of price.
The company started offering broadband with a connection speed of 1-2Mbps in 2008, before raising it to 3-16Mbps last year.
Vichaow said the company targeted 1 million subscribers this year, up from 691,000 last year and 632,000 in 2008.
He forecast the overall number of broadband Internet subscribers in Thailand would reach 2.8 million this year, up 33 per cent from last year.
True claims a 70-per-cent share of the broadband Internet service market in Bangkok. Upcountry, it has 36 per cent of the market, while its main competitor TOT has 38 per cent.
True Online businesses range from broadband Internet service to Wi-Fi wireless Internet access service. The former generates an average revenue per user of Bt723 per month.
The company recently announced it was spending Bt2.5 billion this year to expand its broadband network to cover an additional seven provinces - it currently covers five - and to boost broadband connection speeds.
