The booming digital era has enhanced online trading, which is expected to grow by 10-20 per cent this year.
The ongoing red-shirt rally has also made many consumers opt for e-commerce.
"The red-shirt protests led to the temporary closure of some roads. People were also concerned about security and were afraid to shop in department stores as usual," said Banyong Limprayoonwong, director-general of the Business Development Department.
"So the easy way of purchasing was online trading."
Popular goods purchased through online trading included fashion apparel, cosmetics, jewellery and digital content.
Increased social networking |is another factor that has raised the value of online trading. Moreover, online traders also launched attractive campaigns to convince customers about their services.
The National Statistical Office's survey last year showed that |popular products purchased |via online trading included |fashion apparel, gems and jewellery, computer and electronic goods.
The value of online trading reached Bt527.53 billion in |2008.
Banyong added that the department would also en-courage online trading by issuing certification to service providers whose registrations were approved.
This will guarantee customers standard service and product delivery.
