Leveraging World Cup fever, Toshiba is launching its first soc¬cer campaign for LCD TVs, called "Cheer to Gold".
"We aim to grow our LCD TV sales by 50 per cent this year and increase our market share from about 4 per cent last year to 6 per cent," Hidenori Matsui, president of Toshiba Thailand, said yesterday.
The company also signed a oneyear sponsorship deal worth Bt3 million with Muang Thong United, marking its commitment to sup¬port the local football league.
Stimulated by the Fifa World Cup, the market for LCD TVs will soar by 40 per cent this year, from 800,000 units to 1.2 million units, he said.
About Bt80 million of the Bt500 million promotional budget for all of the company's product cate¬gories this year will go to boosting sales of its LCD TVs.
The latest Toshiba LED TV model, the Cell Regza, was launched in Japan in December. It will sell for Bt400,000 here for the 55inch size.
"We will also launch 15 LCD TV models here this year, ranging from 22inch to 55inch screens, and priced from Bt7,000 up to Bt120,000," he said.
Chairwoman Kobkarn Wattanavrangkul said football is the most favourite sport for Thais.
It also helps Toshiba reach young consumers, both men and women.
"We have achieved our growth target in the last six months of the 2009 fiscal year ending this month, set at about 15 per cent year on year," she said.
