TWZ Corporation, a leading distributor of mobile phones and communication gadgets, is aiming to make Bt4 billion or increase its revenue by 12 per cent this year.
Managing director Puttachart Rungkasiri said yesterday that the firm expected its sales volume this year to reach 1.5 million mobile-phone units, up from 1.08 million sold last year, due mainly to a resumption in the production of cellphones for other brands.
"Products under original equipment manufacturing [OEM] for other brands will be delivered this month, given a larger amount of realised gains," he said.
In addition, Puttachart said the company would pursue expanding its distribution channels via chain stores such as Telewiz.
He said TWZ had also launched G-Five - a new brand aimed at the lower-end market. "We expect to get good feedback from customers," he said, adding that the firm had also set aside Bt60 million to give all TWZ shops across the country a facelift.
In addition, he said, TWZ also plans to set up more customer service and after-sales service centres.
Puttachart also said that TWZ was planning to penetrate overseas markets such as Burma, Laos, Cambodia, Middle East, Malaysia, Indonesia and the Philippines. At present, 95 per cent of TWZ's goods are sold locally, though it hopes its overseas sales would rise by 10 to 15 per cent next year.
"We will cut down the number of out-of-order mobile phones from 7.4 per cent to 1 per cent. The company's business strategy will focus on quality and services," Puttachart said.
Meanwhile, TWZ vice president Nithichai Chuenman said the firm expected its revenue growth to hit 15 per cent in the first quarter of this year, driven by higher purchasing power thanks to economic recovery.
TWZ posted Bt650 million in total sales during the first two months of this year, though it is aiming to sell 100,000 appliances per month.
Puttachart said the mobile-phone market is expected to grow by 5 per cent this year, with total sales hitting approximately 9 million units, up from 8.4 million last year.
Additionally, the market value this year is expected to be Bt27 billion, down from Bt30 billion last year as the price per unit has dropped to Bt3,000 from Bt3,500 last year.
The company expects the 600 million warrants it has issued to be traded in the stock market in May. The ratio is four existing shares for one warrant at Bt0.90, which would increase the company's paid up capital to Bt300 million from Bt240 million.
Proceeds from the warrant issue would be used for the company's working capital.
