Chattaweekij Corporation Co Ltd, the manufacturer and distributor of men's and women's wear under Crocodile brand, is ready to capture more young customers.
It focuses on special sales promotion - recently cooperates with Toyota in a campaign called "Wear the CROCODILE, Drive the TOYOTA". The promotional budget is set to be over Bt50 million baht to achieve the sales target of Bt350 million.
Somsak Chattaweesak, managing director, said that consumers are more selective in clothes buying, focusing more on quality and design that matches their lifestyle. To catch up with the market trend, Crocodile has set its strategy for the year 2010 to fully serve them with business casual and trendy collections throughout the year.
The company is confident that it will be able to serve the market target with all tastes of dressing style aging 20 years old and above.
