SAS Software (Thailand) expects its revenue to grow by more than 50 per cent this year with the expansion of coverage to new markets, especially the government, manufacturing and insurance sectors.
Managing director Taveesak Daengthong yesterday said the company's focus would be on business-analytics frameworks, risk analysis and optimisation solutions, customer intelligence and marketing automation, as well as social-network analysis for businesses.
He pins his hopes on the economic recovery helping SAS to achieve the target of at least 50-per-cent growth, while the government's resumption of information-technology purchases to increase efficiency will also be a plus.
The healthcare industry is also increasingly utilising IT in order to enhance services, reduce costs and increase productivity.
"We provide products and full-function service cover, sales and marketing, professional services, technology support and education to customers. Meanwhile, we are expanding our business in new areas such as government, telecoms, insurance and manufacturing," said Taveesak.
He added that the firm last year had more than |100 clients in the banking, telecoms, manufacturing, distribution, government, education and retail segments.
IDC has reported that the market for business-analytics licences in Thailand this year will be worth about Bt750 million, representing annual growth of 11 per cent, he said.
The US parent's 2009 global revenue was US$2.31 billion (Bt76.3 billion), an annual rise of 2.2 per cent. Europe contributed 45 per cent of revenue, while 44 per cent was from the US and 11 per cent from Asia.
About 23 per cent of revenue was spent on research and development.
