Wanda Hotels launches new midscale brand

World December 19, 2018 09:00

By The Nation

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Wanda Hotels & Resorts recently launched its new midscale brand Wanda Moments as well as the newly upgraded guest loyalty programme – Wanda Club – with a gala dinner at the conference cent43 on the Star Island of Qingdao Movie Metropolis.



The conference brought together representatives of Wanda Club members, guests of Wanda Moments and media guests to witness the launch of Wanda Moments and the new development strategy of Wanda Hotels & Resorts.

Dr Ning Qifeng, executive president of Wanda Cultural Tourism Creativity and president of Wanda Hotels & Resorts, introduced the group's latest development strategy during its transformation to assetlight development and Wanda Moments, the new premium midend hotel brand. He announced that Wanda Moments plans to develop 700 hotels around China in the next 5 years, and shared the comprehensive upgrade of Wanda Club programme with the guests.

As the fifth hotel brand of Wanda Hotels & Resorts after Wanda Reign, Wanda Vista, Wanda Realm and Wanda Jin, Wanda Moments is a midscale hotel brand committed to providing highquality selected service to business travellers. It continues the diversity and inclusivity of Wanda hotel brands, and the artistic design, attentive services as well as interactive staying experience.  With the brand concept of "Better for tomorrow" and the 4S core values (sweet, social, style, smart), Wanda Moments aims to create a new lifestyle that integrates art, culture, intelligence and fashion.

Liu Yingwu, vice president of Wanda Hotels & Resorts and president of Wanda Hotel Design Institute, introduced Wanda’s integrated services from hotel design to construction and to project management. "The assetlight transformation we are pursuing is not just providing hotel management and design services, but a integrated project management services. It is an innovative service model and a mature and completed management system that based on the investment, construction and operation experience of more than 100 hotels. This enables us to assist and serve our owners with extensive ownership experience and systems.”