Capitalising on its successful bid on the perfume and cosmetics and fashion accessories concessions, Shilla Duty Free has expanded its reach to Hong Kong International Airport with the opening of six new outlets.
Under the Beauty & You Retail Concept, the new license marks Shilla as the first operator to simultaneously secure duty free perfumes and cosmetics concessions across the major hub airports of Incheon International, Hong Kong International and Singapore Changi.
The Beauty & You outlet combines innovative store designs with a wide array of products, excellent service and exciting activities to delight guests at every stage of their shopping journey, giving a new innovative approach to travel retail in an airport.
With the grand opening slated for the summer of 2018, the number of brands will increase to more than 200 and the new store layout will incorporate both branded counters and non-branded areas, as well as immersive engagement zones.
“We’re extremely excited to expand The Shilla Duty Free network to one of the busiest airports in the world,” says Alice Woo, managing director of Shilla Travel Retail Hong Kong.
“The airport serves more than 70 million passengers annually and 1,100 aircraft daily. Hong Kong’s proximity to other Asian countries and mainland China also makes HKIA a powerful and promising hub for duty free sales. With the upcoming launch of Beauty&You, we hope to redefine the airport retail experience and customer journey through personalised service, interactive and engaging environment in one of the most robust travel markets in the world.”