Minions cafe, which has attracted more than 170,000 visitors to its five locations in Japan, is bringing joy and giggles to Singapore until January 31 in a pop-up outlet at Orchard Centre.
Featuring those adorable Minions as the main characters, the14 items on the cafe’s menu have been conceptualised and inspired by Illumination and Universal’s hit movie “Despicable Me 3”.
Operated by Parco Co (Japan), the pop-up Minions Cafe operated as the “The Despicable Me 3 Cafe” in Japan at Guest cafe&diner outlets in Tokyo, Osaka, Nagoya, Sapporo and Fukuoka from July to September. Guest cafe&diner routinely changes its concepts every two to three months through a pop-up cafe model. The theme of the pop-up cafes is based on popular characters, artists, movies and culture. The concept of dining with their favourite characters is always a popular draw, with new themes becoming hot topics in Japan whenever introduced.
Exclusive goods can be purchased alongside other Despicable Me 3 official merchandise. Diners can own unique movie merchandise to complete the experience. Illumination and Universal’s “Despicable Me 3” Blu-ray and DVD is also out in stores now.
Illumination, who brought moviegoers the Minions, continues the story of Gru, Lucy, their adorable daughters—Margo, Edith and Agnes.
With successful mobile games, consumer products and social/digital media, Illumination’s franchises– populated with characters that are as comedic as they are heartfelt and authentic – translate far beyond the theatre. “Despicable Me: Minion Rush” has now become the fifth-most popular game ever, while Despicable Me: Minion Mayhem, at Universal Orlando Resort and Universal Studios Hollywood, has newly been joined by the wildly popular Minion Park at Universal Studios Japan where the Minions are the No. 1 licensed characters.
Illumination’s upcoming films - featuring creative contributors from an unparalleled collection of writers, artists, voice talent and musicians - include Dr. Seuss’ “The Grinch” in November, “The Secret Life of Pets 2 in May” 2019, Minions 2 in June 2020, and “Sing 2” in December 2020.