Thai Smile sets out to conquer India

World August 06, 2017 09:50

By The Nation

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Thai Smile Airways is promoting its services to the Indian market with the launch of a new commercial video on the theme “We Always Make You Smile”.

The aim is to reinforce its position as one of Asia’s leading airlines, as guaranteed by three major awards from TripAdvisor Travellers’ Choice Awards for Airlines including the Best Regional Airline in Asia Pacific, the World’s Best Airlines - Top Ten and the Best Airline in Thailand.

“Thai Smile launched round-trip flights from Thailand to various destinations in India late last year and the service has been well accepted by Indian people. Our services meet the needs of Indian travellers as they offer value for money as well as appropriate food and beverages in the air,” said Wiwat Piyaviroj, acting chief executive officer of Thai Smile.  

“The food we serve on board is divided into vegetarian and non-vegetarian Jain meals. The baggage allowance is up to 40 kg for premium or Smile PLUS passengers and 30 kg for economy class or Smile class. Seats in both classes are comfortable and spacious. Passengers can select a seat without surcharge and also earn mileage with Royal Orchid Plus (ROP). Thanks to these features, Indian travellers are well catered for on all of their excursions, whether visiting friends and relatives, on business trips or for honeymoons and weddings.”

The online spot was created under the concept of “We Always Make You Smile” to communicate the joys and smiles of travellers on Thai Smile. Spacious seating and good hospitality from hostesses allows passengers to relax comfortably throughout the journey and arrive at the destination safe and sound.

“Thailand welcomes both tourists and business travellers from India and the numbers are growing every year. We are extremely focused on the Indian market and have plans to further expand our routes to cover more destinations. Creating awareness of our airline’s strengths is a vital marketing strategy that will make Thai Smile a preferred choice and the online commercial will communicate our services to new generations with high purchasing power,” Wiwat adds.

“THAI Smile is always ready to offer full service, as well as the charm of Thai hospitality. You can always smile with Thai Smile.”