Technology has transformed travel, shrinking the world and placing thousands of destinations a mere click away. However, new research conducted by the leading travel website Booking.com, reveals that almost half (47 per cent) of Thai travellers don’t believe they are making the most of their travel opportunities.
The Booking.com has conducted research across 20,500 global travellers to uncover the barriers and anxieties that prevent people from making the most of every trip.
The research shows that despite a world of opportunities one in 10 people have never felt limitless on vacation and 3 percent have only ever felt limitless once.
Nevertheless there is a strong desire to be a limitless traveller, with 34 per cent of Thais expressing that aspiration and 84 per cent wanting to make the most of every travel experience and travel with no regrets.
In addition, 58 per cent of Thais want to experience new cultures, 56 per cent are keen to experience staying somewhere new, 46 per cent want to taste local delicacies, and 41 per cent want to embrace meeting new people whilst travelling.
A common worry is the language barrier, as over a quarter of Thai respondents agree this can hold them back from planning a trip and one in five say they are nervous about getting lost without speaking the local language. Thai travellers believe they are being held back by struggles to find accommodation and often feel anxious about unfamiliar situations when travelling.
When asked what would remove travel barriers and anxieties for future trips the top factors Thai respondents called out were great accommodation options, positive reviews from other travellers, being able to ask questions in the local language and being able to order their favourite food.
Technology can help overcome these concerns as two thirds of Thai travellers admit to using technology frequently while travelling. Booking.com has already brought travellers its pilot Booking Assistant, an Artificial Intelligence chatbot that empowers customers to get first-line support for upcoming bookings, all through a single intuitive chat interface.
Seven in 10 Thai travellers think the best thing about travel is getting outside their comfort zone, confirming that they want more unique travel experiences to push their travel limits. The top getaways which Thai travellers haven’t done before because they are too afraid, but would love to try one day include volunteering trips, ancestry trip to find out about their heritage, sabbatical trip, snorkelling/diving, and living with locals.
In addition the top five trips that Thai travellers have already been on and would like to go on again, as they allow them to experience travel to the fullest, are road trip, gourmet adventure, living with locals, backpacking or hiking trip and physical challenge.
Traveling without limits isn’t confined to the younger generation of Thais as almost half of Generation Z intend to take a road trip, while over half of Baby Boomers are looking to be more charitable with the trips they take. In fact, one in five Thai baby boomers has taken this type of trip and would do so again in the future.